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ماجستير إدارة الأعمال | MBA | Master of Business Administration

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الهدف من الحصول على ماجستير في إدارة الأعمال ،هو زيادة الخبرات الوظيفية ، و تحديث المعارف والمهارات المكتسبة بالفعل. فدرجة ماجستير إدارة الأعمال كثيرا ما تؤدي إلى مناصب الإدارة العليا
nexus american academy post naa mba accredited

عزز تميزك الوظيفي والأكاديمي والاجتماعي

اعتماد دولي من الولايات المتحدة
الجامعة الأمريكية بواشنطن

الحصول على درجة الماجستير في إدارة الأعمال (MBA) هي أفضل طريقة لصقل مهارات الطالب في أكثر من 28 مجال تخصصي ، ودرجة ماجستير إدارة الأعمال هى درجة شائعة ويقبل عليها الكثير من الطلاب، وبالنظر إلى سوق العمل فى الوقت الحالى نستطيع أن نعرف أن درجة ماجستير إدراة الأعمال تتيح لك فرص في مجالات عمل كثيرة وخصوصاً إن كانت من جامعة مرموقة مثل الجامعة الأمريكية لمؤسسة التعليم العالي بواشنطن

أهمية ماجستير إدارة الأعمال

شهادتك معترف بها في أكثر من 140 دولة على مستوى العالم

الهدف من الحصول على ماجستير في إدارة الأعمال ،هو زيادة الخبرات الوظيفية ، و تحديث المعارف والمهارات المكتسبة بالفعل. فدرجة ماجستير إدارة الأعمال التنفيذية كثيرا ما تؤدي إلى مناصب الإدارة العليا مثل:
الأدوار العليا التي تتطلب معرفة واسعة و وثيقة في الأعمال والمهارات القيادية. وبالرغم من أنه قد لا يتم بدء تشغيل الخريجين لملء مثل هذه الوظائف ،إلاَّ أنَّ الفرصة للارتقاء بالسلم الوظيفي ، تظلُّ لديهم أسرع من نظرائهم غير الحاصلين على MBA

  • GENERAL CONCENTRATION | تخصص عام
  • MARKETING MANAGEMENT | إدارة التسويق
  • SALES MANAGEMENT | إدارة المبيعات
  • FINANCE AND INVESTMENT | الاستثمار والتمويل
  • INTERNATIONAL TRADE | التجارة الدولية
  • PROJECT MANAGEMENT | إدارة المشروعات
  • E-BUSINESS | الإدارة الإلكترونية
  • TRADE OPERATION | العمليات التجارية
  • SUPPLY CHAIN | سلاسل الإمداد
  • SALES MANAGEMENT | إدارة المبيعات
  • BUSINESS ADMINISTRATION | إدارة الأعمال
  • INTERNATIONAL BUSINESS | العمليات الدولية
  • MANAGERIAL ACCOUNTING | المحاسبة الإدارية
  • HUMAN RESOURCES | الموارد البشرية
  • CRISIS MANAGEMENT | إدارة الأزمات
  • BANKING & FINANCE | الإدارة المالية والبنوك
  • RETAIL MANAGEMENT | إدارة التجزئة
  • HOSPITAL MANAGEMENT | إدارة المستشفيات

The Master of Business Administration (MBA) degree program focuses on relevant business concepts, application of business research skills, and job-related behaviors critical for success in today’s competitive environment.

The MBA program provides the training and expertise needed to gain an edge in an ever-evolving business climate. Courses in the MBA program integrate strategies and theories aligned with organizational operations and business structures.

Description

THE AMERICAN UNIVERSITY’s online Master of Business Administration provides the training and expertise needed to gain an edge in an ever-evolving business climate. This degree program focuses on the application of business research skills and behaviors necessary to become a successful job candidate in any business environment. Choose from a general curriculum or tailor your track toward a specific career sector including finance, health care management, human resource management, marketing and more.

Learning Outcomes

Upon completion of the program, students should be able to do the following:
Evaluate the concepts of professional integrity.
Analyze processes that influence the control and management of organizations.
Explain how key international factors affect business.
Apply the various theories and methods associated with employee motivation and morale.

Major Requirements

Total Required Semester Hours 24

Description

Examines both contemporary and traditional management approaches to determine strategic direction and business policy. Topics include the development of corporate governance; the roles and responsibilities of boards of directors; and the benefits of using strategic planning processes, including formulation, implementation, evaluation, and a comparison of various strategic planning models.

Outcomes

  1. Compare and contrast different strategic models.
  2. Compare and contrast the integral functions of corporate governance.
  3. Explain how the evolvement of the Internet affects corporations based on current worldwide trends.
  4. Analyze the processes for formulating corporate strategy.
  5. Evaluate methods that impact strategy implementation, such as staffing, directing, and organizing.

PreRequisites

None

Description

Considers the theory and practice of management information systems, including information requirements analysis, design methodology, and system implementation considerations. Topics include new technology convergence, management of disrupted technology, technology impacts, and business continuity planning.

Outcomes

  1. Summarize the complexities of information technology practices.
  2. Describe the role of the information technology professional within an organization.
  3. Evaluate the process of developing an information system for an organization.
  4. Explain how information technology systems influence organizational strategies.
  5. Examine information systems decision-making from a managerial perspective.
  6. Compare and contrast databases and database management.
  7. Evaluate the driving ethical issues of information systems.
  8. Analyze the importance of software, hardware, and telecommunications to the business.
  9. Examine advanced information systems solutions such as ERP (enterprise resource planning) and SAP (software application and products).
  10. Explain important information systems compliance and security considerations.

PreRequisites

None

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at bookstore@AU.EDU.GL

Description

Provides an overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities.

Outcomes

  1. Explore the management of marketing implementation and control processes for organizations to predict business outcomes.
  2. Synthesize the use of marketing research and demand forecasting to predict business outcomes, and contrast the influence of micro and macro environment factors on marketing strategies.
  3. Compare new product development and competitive product strategies.
  4. Analyze consumer relationships and buying processes by outlining the development and cultivation of customer relationships considering value, satisfaction, and loyalty.
  5. Distinguish between market segmentation, market targeting, and brand equity in the market planning process.
  6. Explore positioning, differentiation, and pricing strategies for effective marketing scenarios.
  7. Compare holistic, direct, personal selling, retail, and wholesale marketing concepts.
  8. Examine the key aspects in managing advertising, sales, promotion, events, and public relations.

PreRequisites

None

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at bookstore@AU.EDU.GL

Description

Guides students in advancing their knowledge of different research principles used to embrace organizational opportunities and combat weaknesses and threats. Students compile a SWOT analysis and develop an understanding of research tools used in business and industry.

Outcomes

  1. Discuss the importance of research-based decision making in a company.
  2. Examine the developmental components of a research study.
  3. Explore quantitative research methods.
  4. Describe how qualitative research methods are used.
  5. Appraise experimentation and observation research methods.
  6. Conduct an environmental scan of an organization to result in an analysis of its strengths, weaknesses, opportunities, and threats (SWOT).
  7. Appraise current research tools used in business and industry.
  8. Summarize how a company applies research methods to solve problems within the organization.

PreRequisites

None

Description

Examines organizational theory and managerial concepts of human behavior in organizations. Topics include theoretical and practical application of motivation, leadership, power, and reward systems. Provides a balanced view of the structural and human aspects of organization design.

Outcomes

  1. Analyze the effects and applications of various organizational structures and levels of authority on employee motivation, morale, and culture.
  2. Compare and contrast the impact of models of leadership on decision making and change within the organizational structure.
  3. Explore sources and effects of power on managing conflict within an organization.
  4. Examine the relationship between reward systems, organizational goals, and productivity.
  5. Apply the practices of research and theory to models for organizational change.
  6. Distinguish among organizational design models and organizational structures.
  7. Evaluate organizational design and strategy within the global operations environment.

PreRequisites

None

Description

Explores the role of individual, business, and government activities related to ethically responsible commerce and socially beneficial business activity.

Outcomes

  1. Analyze the concepts of business ethics from a personal and an organization perspective.
  2. Assess the ethical issues facing business leaders.
  3. Differentiate among the concepts of social responsibility, integrity, and business ethics.
  4. Explain the significance of ethics-based decision making in the business environment.
  5. Analyze the influence of corporate culture, including leadership, power, and motivation, on business ethics in the workplace.
  6. Explain the pressures that influence ethical decision making in the organization.
  7. Evaluate the need for ethical standards, codes of ethics, and practices in business.
  8. Assess the auditing process for adherence to ethical practices.
  9. Analyze the role that culture plays in global business ethics.

PreRequisites

None

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the AU Bookstore at bookstore@AU.EDU.GL

Description

Examines current patterns of international business and social, economic, political, and cultural systems impacting the conduct of business. Topics include international business transactions, financial institutions facilitating international transactions, and the interface between nation states and the firms conducting foreign business activities.

Outcomes

  1. Differentiate international business from domestic business operations.
  2. Analyze the effects of political, legal, economic, and cultural dimensions of international business on an organization.
  3. Evaluate policies and factors affecting international trade patterns.
  4. Distinguish between absolute advantage and comparative advantage trade theories.
  5. Explore the influence of regional trading groups on an organization.
  6. Examine economic concepts and indicators.
  7. Calculate the implications of foreign exchange rates.
  8. Examine the major marketing considerations applicable to international business.
  9. Compare the accounting concepts of Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS).
  10. Explore international human resource management and staffing approaches associated with multinational enterprises (MNEs).

PreRequisites

None

Description

Examines personnel administration for line supervisors and managers and integrates a systems approach to government regulation of employment, employment laws, conflict resolution, and performance-based personnel management.

Outcomes

  1. Propose leadership theories that could advance employee motivation.
  2. Discuss the impact of employment law on an organization’s policy on equal employment opportunity.
  3. Assess the role of culture in human resource management practices within a global organization.
  4. Develop a human resource plan to address employee conflict.
  5. Evaluate performance-based review processes.
  6. Appraise the impact of different compensation strategies that relate to employee motivation.
  7. Create a training and development module for midlevel business managers.
  8. Analyze the impact of different collective bargaining strategies on employee morale.

PreRequisites

None

CONCENTRATIONS

Total Required Semester Hours 12

Designed for students to meet their specific educational goals and enhance their career opportunities. To satisfy the General concentration requirements, students may select any four graduate courses not used to meet other program requirements.

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