Are you looking for an all-in-one Web Design, Web Development, and Career-Building course that takes you step-by-step through all of the skills you need to know to start working professionally? Are you a programmer looking to improve your design skills, so your designer colleagues can stop making fun of your bad designs? Or maybe you’re a designer looking to learn how to code, so your programmer colleagues can stop laughing at your sad coding attempts?
This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.